Pakistani entrepreneurs Thursday were urged to develop international standard brands to capture global markets, besides earning more foreign exchange for the country.
Speaking at a seminar on “Brand products, a key to success in int’l markets”, Brand and Marketing Committee Chairman, Federation of Pakistan Chamber of Commerce and Industry and Vice Chairman SAARC Chamber Young Entrepreneurs Forum, Sheharyar Ali Malik, said it was high time for Pakistani entrepreneurs and corporate sector to focus on developing brands.
He said that vertical integration and institutional network were to be strengthened on modern scientific lines to meet the future challenges of global marketing.”By the grace of Allah Almighty, Pakistani entrepreneurs have full potential to compete the international markets but unfortunately they do not develop their own brand like KFC, McDonald’s, Guard, Bata, Mitchells etc.”.
He said that the private sector had to come forward to develop their own brands for their survival otherwise neighbouring countries would continue to dominate in international markets.
He said that Pakistan was producing some of the best products in the world in sports, textile, fruits, vegetables, handicrafts and in several other sectors but not exporting them under its own brands.
Sheharyar said, “We must not only develop but promote brands through manufacturing the best quality products which is the need of the hour.” He said that Trade Development Authority Pakistan (TDAP) under the dynamic leadership of its chief executive SM Munir had evolved a viable master plan to encourage Pakistani brands in international markets by facilitating manufacturers and exporters for holding single-country exhibitions.
He said that TDAP chief had fully assured that genuine exhibitors would be encouraged and facilitated to optimum level.
He urged the private sector to restore consumer faith and trust by manufacturing best quality products on competitive prices for the promotion of brands.
Sheharyar said that FPCCI President Muhammad Adrees and Chief Executive TDAP SM Munir agreed in principle to launch short duration courses, workshop and seminars at local chambers across the country on “Brand and Marketing”.
