To celebrate the essence of Ramadan, Coca-Cola Pakistan organized an exclusive Iftar at LABARD (Lahore Businessmen Association for Rehabilitation of Disabled) to share the blessings of this holy month with the disadvantaged of our society. The event was attended by MNA, Pervez Malik, Coca-Cola employees, students of LABARD’s vocational center and staff. This is the sixth year that Coca-Cola has conducted a Ramadan campaign which ties in beautifully with The Company’s philosophy of spreading happiness. Distinctively decorated Coke Caravans were parked outside LABARD with a surprise element; The Coca-Cola Happiness Truck. The premise of the truck was to reinforce the charitable, festive and magical feel of Ramadan by spreading cheers of joy and glad tidings. The truck gave out gifts to all those who were present at the venue. Speaking at the event Rizwan U. Khan, GM Coca-Cola Pakistan and Afghanistan stated, “We do not just sell beverages, we sell an outlook of optimism and positivity. Coca-Cola Ramadan Campaign embraces the notion of sharing. Together with partners like LABARD, we are trying to build a better future for generations to come.”