A bus company has come under fire for using an advert on the back of its buses showing a topless woman holding a sign saying: “Ride me all day for £3”.
New Adventure Travel Ltd (NAT), based in Cardiff, South Wales, posted photos of the new advert on its Facebook and Twitter accounts this morning, showing the half-naked woman in a sultry pose, barely hiding her modesty with the provocative slogan.
Feminists groups have slammed NAT, with critics suggesting a boycott of the company’s headquarters.
Members of the Cardiff Feminist Network took to Facebook to say the poster is “disgusting” and a “terrible error of judgement”.
We Are Cardiff tweeted: “Just saw this advert on a bus in Canton, and it’s an absolutely unacceptable way of advertising a bus ticket.”
Lis Parsons wrote on Facebook: “I’m speechless. It doesn’t make me feel I’d be safe or respected on one of their buses. It’s hugely insulting to all women, including sex workers.
“The fact that she’s obviously topless behind the sign she’s holding. Did it not occur to the people behind this that women are people who use buses, we’re not just objects to be ridiculed?”
This article was originally published in the Mirror.