Quality of care must for every pregnant woman: WHO


The World Health Organisation (WHO) states that quality of care must improve if the world is to end preventable deaths of mothers and newborn babies globally, according to a WHO report.

The WHO underlines the importance for the world’s health community to move beyond focusing on the provision of essential health-care interventions, and coverage of populations with health information and services. In addition to the provision of care, the commentary calls for health systems to include processes which ensure quality of care for both mothers and newborns throughout the entire pregnancy, childbirth, and post-natal periods.

The WHO calls for a focus on the crucial time of childbirth and the period immediately following birth. The authors of the WHO commentary state that “globally, over 70% of maternal deaths occur as a result of complications of pregnancy and childbirth such as haemorrhage, hypertensive disorders, sepsis, and abortion”, and that “complications of preterm birth, birth asphyxia, intrapartum-related neonatal death and neonatal infections together account for more than 85% of newborn mortality.”

The WHO therefore underlines that a focus on the time of childbirth and the period immediately following birth is critical to ensure a significant impact on reducing preventable maternal deaths, stillbirths and the early deaths of newborns.


  1. The Consumers Eye Pakistan struggling for Quality of care must for every pregnant woman. The Consumers Eye Pakistan (TCEP) is working on consumer protection and promotes the awareness and enhances the livelihoods for consumers in Pakistan. TCEP campaign against any behavior that threatens ignores or abuses the principles of consumer protection with the aim of getting every Pakistani consumer a fairer deal to put the rights of consumers at the heart of decision-making. TCEP’s goal is a world where everyone access to safe and sustainable goods and services. The Consumers Eye Pakistan’s main objective is to protect the interests of the consumer, making the consumer conscious of the malpractices perpetuated in the marketplace

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