Pakistan Today

Brand Pakistan: Building the right narrative for Pakistan

The two-day Brand Pakistan Conference concluded in Islamabad with commitment to further the Brand Pakistan movement at a well-attended and passion-packed grand ceremony at the Jinnah Convention Center Islamabad. The Brand Pakistan movement aims to build the right narrative for Pakistan both locally and at the global front. Ahsan Iqbal, Federal Minister for Planning, Development and Reform, also the Chair Board of Advisors Brand Pakistan, was the chief guest.

Each day of the Brand Pakistan Conference was divided into three focus sessions to deliberate, share and inspire around success stories and leadership emanating from within Pakistan. The conference strives to build momentum to launch the Brand Pakistan movement with the co-ownership of all the stakeholders from government, commercial, academic, cultural, media and other domains. The galaxy of personalities at the occasion includes Ahsan Iqbal, Mr Sadruddin Hashwani, Mr Masood Hashmi, Mr Uxi Mufti, Mr Shiraz Ullah Choudhry, Mr Abdul Malik, Mr Bharat Avalani, Mr Imtiaz Rastgar, Ms Aatiqa Lateef, Mr Michael Foley, Mr Jawad Humayun, Dr Mukhtar Ahmed, Mr Mahmood Sham, Dr Miftah Ismail, Mr Naeem Zamindar, Ms Farzana Yaqoob, Mr Muhammad Atif Khan, Mr Asad Umar, Mr Sarmad Ali, Mr Muhammad Malick and Mr Haroon Rashid among others. The star studded attendance by key figures from across different domains of influence therefore marks the importance given to the Brand Pakistan movement.

Speaking at the occasion, Chair of the Board of Advisors Brand Pakistan Ahsan Iqbal highlighted the importance of a common vision as Pakistani nation. He appreciated and recognised the timely relevance and situational aptness for the launch of the Brand Pakistan movement. He said that the Brand Pakistan movement will help consolidate widespread national achievements. As a result this will catalyze collective image building for much need national identity and global recognition.

The Convener Brand Pakistan Conference 2015 and MD Channel 7 Communications Pvt Limited, Sayyed Ahmad Masud said at the occasion that Brand Pakistan builds the right narrative around local and global image of Pakistan. Our hope is that the Brand Pakistan movement will unify the Pakistani nation in a way so as to enable everyone, at personal and collective levels, to associate with, draw inspiration from and contribute their success to building the image of Pakistan both locally and globally. Brand Pakistan will run programs throughout the year to sensitize and create partnerships between Brand Pakistan and individuals as well as organizations. This is just the start to a great national journey.

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