In recognition of Lifebuoy’s efforts towards uplifting community health, the Royal Society for Public Health, represented by Claire McDonald visited Rahim Charan, a village adopted by Lifebuoy under its Help a Child Reach 5 program. Lifebuoy has become the first soap brand to receive the Royal Society for Public Health’s (RSPH) newest accreditation status for campaigns. Rahim Charan is a village located in Thatta district of Sind. Lifebuoy has partnered with JHIPEGO to address the high incidence of child mortality in the area. As part of this program, Lifebuoy has established a neo-natal program which includes a community midwife clinic to address maternal and child health and school programs to educate children on the importance of Handwashing, in addition to making clean water accessible through the installation of water pumps. Claire Mcdonald from the RSPH visited Rahim Charan to inaugurate the Lifebuoy and JHIPEGO community midwife clinic along with the water pumps installed at schools.
