Launch of Open Door Program by McDonald’s Pakistan

McDonald’s first restaurant opened its doors in September 1998 in Lahore.There are currently33restaurants in 8 major cities of Pakistan and McDonald’s plans to expand their leadership position through great tasting food,superior service, everyday value and convenience. McDonald’s has always believed in providing its customers with high quality food and superior service in a clean and welcoming environment. To further strengthen this belief, McDonald’s has launched an Open Door Program that supports and promotes the organization’s ongoing commitment of transparency. This multi-pronged program comprises of Open Door tours to the brand’s kitchens, through which consumers can take a close look at the quality standards of our products and procedures. Consumers can see how the food is sourced, handled, prepared and served. This program also consists of Virtual Tours of the restaurant’s kitchen. Viewers can login to McDonald’s official website and have a look at how food is processed whilst sitting in their homes.