Pakistan’s Ambassador to Germany Syed Hasan Javed inaugurated Pakistan pavilion at international trade fair of fresh fruits and vegetables, “Fruit Logistica 2015” in Berlin on Thursday.
According to an official statement issued on Thursday, he went to each Pakistani stall and exchanged views with Pakistani exhibitors about their products and marketing strategy.
He said the quality and nutrition value of Pakistani agri-products was quite good and meets the international standards but there was a need to introduce latest techniques and technologies in the fruit and vegetable processing field to make them disease-free and increase their shelf life.
The representatives of the Pakistan Fruit and Vegetable Marketing Association informed the ambassador that the quality of Pakistani products had been improved as the latest technologies in the field of fruit and vegetable processing was being applied as well value-added products had been introduced resulting in substantial increase in their export over the years.
The ambassador said that Pakistani mangoes and kinow (mandarins) had niche in European markets and the exporters should make efforts to exploit this opportunity. The Trade Development Authority of Pakistan (TDAP) facilitated seven exhibitors and also set up site office to assist them and other exhibitors in their business activities.
The fruit logistica trade fair provides a platform for business networking to importers and exporters, fruit and vegetable producers, wholesalers and retailers, packaging and handling specialists, and transport and logistic specialists from all over the world.
This year 2,750 exhibitors from 83 countries, representing every link in the fresh produce supply chain are participating and more than 60,000 trade visitors from over than 130 countries are expected to visit this 3-day trade fair besides a large number of end consumers.
The year’s best innovations will be presented with the 10th fruit logistica innovation award. Approximately 1.8 billion tonnes of fruit and vegetables were produced worldwide in 2014. Portugal is this year’s official partner country.