Haier marks 30 years of global success


Haier the world leader in home appliances is celebrating 30th years of outstanding success on a global scale. What started as a state enterprise in Qingdao, Shandong Province, China in 1984 to manufacture and supply refrigerators essentially to the Chinese market has today grown into a truly multinational enterprise and a global leader in home appliances and electronics. Three decades on Haier manufactures and markets not just refrigerators but a comprehensive range of home appliance products that adorn households not just in china but across six continents thereby improving the quality of human life on a global scale. Today Brand Haier accounts for a whopping 10.2% share of the world market – a true indicator of the confidence that consumers have in Haier products which include a complete range of refrigerators, deep freezers, air conditioners, washing machines, microwave ovens, kitchen appliances and LED televisions. This is the 6th year running that Haier has been voted the leading brand of home appliances in the world by Euro Monitor.