Khoobsurat heads towards a happy ending due to positive word of mouth


Khoobsurat, starring Sonam Kapoor and the Pakistani sensation Fawad Khan, might not have minted Rs 100 crores in a week, but the Shashanka Ghosh directed film has managed to earn a profit, thanks to positive word-of-mouth, says its co-producer.

Anil Kapoor and his daughter Rhea had joined hands with Walt Disney Studios to co-produce Khoobsurat, a remake of the 1980 film Khubsoorat starring Rekha.

Made at Rs 12 crore budget, it hit 800 domestic screens on September 19. In India, it has collected Rs 19.10 crore in one week. It also released in 18 international territories like North America, Britain and Pakistan at across nearly 300 screens and minted over $2 million till Thursday.

Amrita Pandey, VP and head marketing and distribution, Studios, Disney India, said in a statement that Khoobsurat has appealed to audiences across all age groups, making it a “great family entertainer”.

“A well planned release strategy and the positive word-of-mouth has propelled the movie even more. The casting and the treatment of the movie also had a very global appeal, with Sonam being an international fashion icon and Fawad’s fan following in Pakistan and India,” she added.

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