Khushhalibank, the country’s premier microfinance institution, sponsored the 5th LADIESFUND Entrepreneurship Conference (LEC 2014). Khushhalibank has been one of the leading sponsors for LEC for the past 2 years. This year LEC hosted a full day session at Marriott, along with affiliate events over the course of four days. LEC started with a Welcome Dinner hosted by the Hon. Moroccan Consulate on September 19th. During the weekend there were various consulate lunches and dinners, including a special intimate dinner held by the UN on Saturday evening. During LEC2014 full day event, there were four different sessions led by prominent speakers, mainly entrepreneurs who shed their experiences and insights on the subject. The event kicked off with a session about branding, where digital branding, the journey to success and an interactive case study workshop about branding were held, after which a session was held on how to build a great team as an entrepreneur. The third session was based around global game changers, with a closing session about Pakistan and the world.
