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Emotional Apple CEO says ‘I literally think about him every day
Three years since he passed away, Steve Jobs’ spirit still lives on in the offices and corridors of Apple headquarters in Cupertino.
The late entrepreneur’s office on the fourth floor even has his name on the door and the interior is just as he left it, according to Apple CEO Tim Cook.
‘He stood for innovation, for the simple, not the complex. All of these things are still deep in our company,’ said Cook in an interview for a US TV show.
Cook added he was shocked when the Apple co-founder offered him the position of chief executive in 2011.
He said he doesn’t want to deviate from Jobs’ strategy to ‘only enter areas where we can control the primary technology.’
‘I have wanted desperately to continue his legacy and the Apple I deeply love,’ he said.
Cook added ‘I literally think about him every day…[he] is in my heart. His spirit will always be at the foundation of the company.’
During the interview, Cook also spoke about claims the firm is able to access user’s content in the wake of the iCloud hacking scandal.
He said reports of the NSA had backdoors into Apple servers were untrue – telling show host Charlie Rose ‘We would never allow that to happen, they would have to cart us out in a box before we did that.’
He said: ‘We’re not reading your email, we’re not reading your iMessages.’