In line with its commitment to promoting active and healthy lifestyle and youth development, Coca-Cola Beverages Pakistan Limited (CCBPL), is organizing the Coca-Cola Football League in Multan. The league will run from 1st to 14th August, 2014 at the Sports Ground, Multan. It was shared on Tuesday at a press conference held to announce the Coca-Cola Football League at Ramada Multan, which was attended by over 50 media dignitaries. Speaking on the occasion Director Public Affairs and Communication at CCBPL Zafar Abbas Jafri said, “Promoting an active and healthy lifestyle is a priority for Coca-Cola globally, and we want to ensure that our youth benefits from this initiative in Pakistan. Through this league, we will encourage the youth of Pakistan to appreciate the competitive spirit of football.”