Fashion Pakistan Council, one of the leading national platforms for Pakistani designers, today announced it has signed on Lahore-based Latitude CRS as its exclusive PR agency. The contract was signed at the Fashion Pakistan head office in Karachi by Wardha Saleem, CEO Fashion Pakistan, and Omar Jamil, CEO Latitude CRS. The PR programme will incorporate a mix of traditional PR and online brand reputation management, and will look to develop provoking thought leadership on fashion as a growing industry in Pakistan. Commenting on occasion, Saleem said, “Fashion today is about so much more than ‘glitz and glamour’ – globally this is a multi-trillion dollar market. While Pakistan still has a long way to go, we want to show that we are committed to becoming part of this international paradigm. We believe it is essential that we communicate to our audiences how a serious a business fashion really is.”