Mobicash retailer footprint has spread to more than 35,000 retailers across Pakistan in just 18 months. The milestone renders Mobicash as the fastest growing Mobile Financial Services (MFS) footprint in the country. Led by Mobilink’s robust Sales and Distribution model, Mobicash possesses the second largest MFS retail network in Pakistan, with the total value of transactions being over PKR 18 Billion in 2014 alone. Mobicash started with 1,000 retailers in Nov, 2012. The rapidgrowth of agent network has had a significant impact on transaction volume, which stands at above7.3 million in 2014, growing by more than 190% over the same period last year.