A 25-year-old man died after staying up till the early hours to watch a football game on television, doctor said in China.
The man was found dead by his parents in his room, even as the television was still running.
The heart-broken parents told the media that he had been staying awake for consecutive nights in order to watch the world cup 2014 football matches.
Football fans in China are staying up till late night to watch the matches as the time difference between Brazil and China is significant.
Television stations in China are broadcasting the games from 12.00 am to 6.00 am Beijing time.
Doctors concluded that the man most probably died of exhaustion or heart attack as a direct result of staying up too late, a little too often.
Meanwhile, football fans have been warned to pay attention to their health.