Following the success of Retail Brand SoKamal (coveted lifestyle and textile brand) it introduces a couture line CHARME which depicts the art of personal Elegance. This couture line is a completely personalized service where every detail and every stitch is carefully executed to match the characteristics and personality of the individual customer. The unmistakable style of CHARME – Made to Measure, is entirely tailored and is characterized by precious details. Each Made to Measure garment bears the distinctive combination of luxurious fabrics and sartorial excellence that will distinguish CHARME from other couture brands. The silhouettes are crafted from cascading silks, nets, laces, chiffons, jamawars, velvet and georgettes to give it an ethereal feel. The base line have been formed with voluminous Lehangas, Sarees, Skirts, Palazzos, Peplum Jackets, Tank Tops, Quirky Blazers and occasional dresses comprising of the pieces which can be worn together or separately
