Mountain Dew joins X-Men: Days of Future Past with official partnership

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Mountain Dew®in partnership with 20th Century Fox’s brings this summer’s most eagerly awaited blockbuster: X-MEN: Days of Future Pats, that will bring fans closer to the film.Mountain Dew arranged the premier show in Karachi, Lahore and Islamabad exclusively for the X-men aficionados, which was attended by the crème de la crème of our industry. Many known faces attended in throngs to be part of the first day, first show.

With a star-studded international cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellan and Patrick Stewart led by Director Bryan Singer, the seventh film in the X-MEN franchise unites stars from across the X-MEN generations for an epic cinematic journey of good versus evil.

Building on more than a decade of successful entertainment partnerships, XMDOFP remains Mountain Dews largest-ever international entertainment promotion. A powerful team, theMountain Dew and X-MEN: Days of Future Pastpartnership sparks an immersive, fan-focused campaign by Mountain Dew, reaching the “Dew Nation” in nearly 30 countries.