Italiano Hair Color to launch in Pakistan

Italiano Hair Color will soon make a foray in the Pakistani market and has roped in Bollywood beauty Esha Gupta as the face of Italiano Hair Color range. The new hair color range is enriched with imported, efficacious and premium ingredients like Silk Proteins, Vitamin E and conditioners, which will add more shine and softness to the hair after coloring and is apt for regular usage, as it will not dry or damage the hair. Italiano is useful for all hair types a quality product that buyers and salons can trust. Italiano Hair Color’s Brand manager Shezza Razzaque Khan said, “In our endeavor to cater to our Pakistani consumer’s evolving hair care needs, we have launched Italiano Hair Color which will set new trend of excellence. It’s more effective than competing brands and caters to every woman’s need be it coloring grey hair or for making a fashion statement. Our product is of the highest quality standards and we have never compromise on quality and we have backup our product with customer satisfaction, client color satisfaction, ongoing education and consistently beautiful color results you can count on.”