PakWheels.com, the largest community based automobile website in Pakistan has conducted an extensive market research survey to analyze automobile trends in the country.
The survey provides first-of-its-kind in-depth market research on the automobile industry in Pakistan. With no such study conducted before, it has derived valuable information for stakeholders of the industry and consumers alike. And with over 10,000 respondents from all over Pakistan, the survey covers people from all walks of life. Data has been gathered from people belonging to all ages, income levels, and industry sectors. The survey even had responses from people who don’t own cars to get a good idea of the market from a third person’s perspective.
Looking at the bigger picture, this survey is an attempt to gauge automotive trends in the country and to yield vital information which will be helpful for stakeholders of the automobile sector. Results from this survey will also aid consumers in making better choices.
The survey has gathered valuable information on consumers’ spending habits when buying a car, what factors they deem important, what image they have of different brands regardless of whether they own cars or not, and a whole lot more. Responders were also asked if they drive without licenses and whether their cars are registered. This provides us with information of how well the authorities are doing to enforce the law in different parts of the country.
The survey not only gathered information about cars, but also collected data on industries associated with the automobile scene. People voted for their favorite brand of lubricant, tracking company, insurance company and radio channels they listen to while driving.
Ahmed Saeed, Chief Operating Officer, PakWheels.com said: “The automobile trends survey has given us extremely valuable information to analyze public perception about the local car industry. The research has made inroads in evaluating buying habits of people and also in measuring how effectively they can be persuaded in making decisions. This survey will now help automobile companies to build on their recent efforts and identify future changes beneficial for the industry to grow in the country.”