In celebration of World Sleep Day, Royal Philips (NYSE: PHG, AEX: PHI) today announced its Sleep Powers initiative for 2014, aimed at encouraging increased awareness and education of the benefits of sleep and the important role it plays in powering everything that we do. “Sleeping well is essential to good health and loss of quality of sleep can lead to numerous health problems such as hypertension, heart disease, stroke and diabetes,” said Asad S. Jafar, Chairman and CEO, Philips Pakistan. “The Sleep Powers initiative aims to draw more attention to the importance of a good night’s sleep and encourages better sleep as a part of a healthy lifestyle.”