Emirates, a global connector of people and places, is the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014 that was released this week.
The airline, now at the 234th position in the list, is also the most valuable brand in the Middle East for the fourth consecutive year, and is currently valued at US $5.48 billion, an increase of 34 per cent over its 2013 value.