Based on its progressive vision embodying ‘Care’, Bank Alfalah has launched a Rising Talent – Discovering the Potential of Pakistan platform to motivate, inspire and recognize young, upcoming talent in the country. This is an endeavor to provide meaningful opportunities to deserving upcoming talent, showcase emerging stories of optimism and ingenuity and hence help enhance Pakistan’s image at both a local and global level. As part of this initiative, the Bank is endorsing the Lahore Literary Festival, a platform which brings together a diverse range of talents under one ambit. True to its promise, Bank Alfalah has also introduced an innovative ‘Rising Talent Initiative’ at the Literary Festival this year. This is an opportunity for nascent writers and artists to express their imagination and flair through poetry, art, short stories and photography. Entries will be judged by an esteemed jury and winners will have their talents showcased by Bank Alfalah as ‘Emerging Artists of Pakistan.’