Email tracking has now reached a new level, courtesy a San Francisco-based firm’s plugin.
The Streak plugin lets Gmail account holders monitor which of their sent items have been opened, who opened them, the exact time they were opened and how many times those emails have been viewed since.
It also reveals details about the device used to read the email, and even the reader’s approximate location.
Streak is aimed at sales and marketing professionals, and the company calls it a ‘Customer Relationship Manager (CRM) in your inbox.’
However, the plugin can be installed by anyone using Gmail on Google Chrome and Safari.
Aside from tracking emails, the plugin can also track stories and keywords.
Once installed, users can set Streak’s Email Tracking function to be enabled by default and each time they send an email, Streak will automatically track it.
The feature can also be disabled at any time.
When an email is read, a popup notification appears in the corner of the sender’s inbox to tell them which email has been read, by whom, and on what device.
Streak only lets users track 200 emails a month for free before charging a premium for extra emails.