Eid greetings across the mile

  • Technological advancement and social media has changed people’s preferences for sending Eid greetings

In this modern age of technology and social media, the tradition of writing letters and sending Eid cards is fast diminishing. Eid greetings can now be sent across the mile through e-card, e-mail and so on.

A change in market trend has also been witnessed in the last decade. For some it is an opportunity while others see it as a threat.

Javed Hussain, an employee in printing press at Saddar said that when he stepped into the business of printing there was huge demand for Eid cards and his business was flourishing. “The trend has now changed and people do not buy Eid cards as they once used to which is why I get limited orders for printing,” he added.

Farhan Kashif, a stall holder said that he used to sell Eid cards along with bangles. “The growth in technology has greatly affected my business. People now use mobile phones and social media to send Eid greetings to family and friends,” he opined.

With life becoming fast paced a number of artists, designers, printing press and vendors are out of business, whereas business of cellular companies is thriving. According to the unofficial data collected from cellular companies, during the eve of Eid around 300 million SMS were sent through Mobilink network followed by around 250 million through Ufone, 200 million through Telenor, 150 million through Warid and 100 million through Zong. Cellular network companies every year on such special occasions make billions in revenues.

However, the tradition of sending Eid Cards is still present in far flung areas of Punjab, Khyber Pakhtunkhwa, Balochistan and FATA provinces, where mobile services are less functional.