Arts / Entertainment

Get set to play the Chennai Express game with SRK

July 25, 2013

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Shah Rukh Khan has once again found an innovative way to promote his soon-to-release Chennai Express, which is through the newest technology possible. He announced the Chennai Express game version for mobile phones on Wednesday. Chennai Express, the game has been created for mobile phones running on Android and Java systems, with one coming out soon for iOS, Apple’s operating system. The game will feature the action, rom-com from the film, with some over-the-top Rohit Shetty-style car action. This is not for the first time that Shah Rukh Khan has taken up this strategy for the publicity of his movies before release. Superhero movie Ra.One was also based on gaming. The game was like a prequel for the film Farhan Akhtar’s Don too had a gaming version. Chennai Express releases on August 9 and stars Deepika Padukone alongside Shah Rukh Khan.