Pak needs to tap massive tourism and trade potential with Japan


Due to the presence of standout tourist destinations, Pakistan possessed immense potential in creating business opportunities and in tourism development.
Federation of Pakistan Chambers of Commerce and Industry’s (FPCCI) President Zubair Malik said this during the first meeting of the FPCCI Pakistan-Japan Business Council. He emphasised on promoting Pakistan as a tourism destination since 48 small and medium enterprises (SME) related to the tourism industry would benefit from it. He advised the council to therefore motivate Japanese tourists to visit Pakistan’s Buddhist destinations.
Furthermore, he said Pakistan could learn immensely from the Japanese experience of SME’s which created thousands of jobs, and was detrimental to the country’s growth. FPCCI Pakistan-Japan Business Council Chairman Chaudhry Muhammad Asghar stressed on the need to formulate a strategy to enhance the people to people contacts between the two countries for strengthening trade and economic relations. He suggested that the FPCCI should send a trade delegation to Japan in October/November 2013 for exploring business and investment opportunities in Japan.
The meeting concluded that the FPCCI needed to download various projects from the website of the BOI and send them to The Tokyo Chamber of Commerce and Industry. This could help extrapolate the interests of Japanese businessmen and result in establishing joint ventures, it added. Inviting Japanese businessmen to Pakistan to explore business opportunities was also recommended.