If the trend catches on, movie buffs might not have to wait till Friday to catch the latest release at the theatres. It started with the Salman Khan-Katrina Kaif starrer that released on Wednesday (August 15, 2012). It was followed with the SRK-Katrina Kaif starrer—which hit the theatres on a Tuesday (November 13, 2012).
And now the Roshans are all set to follow in with the third instalment of the superhero franchise. ‘Krrish -3’ is scheduled to hit the theatre across the globe on November 4, 2013 — a Monday.
Producer-director of the film, Rakesh Roshan took the decision on Tuesday. Earlier, the mega-venture sci-fi flick was planned for a Sunday release (November 3, 2013).
When TOI spoke to Roshan Sr in the afternoon, he confirmed the development. Explaining the decision to postpone the release by a day, a source close to the film said, “Sunday, November 3 is Laxmi puja. There are chances that people would prefer to stay indoors. Monday, which happens to be the Hindu New Year, is a holiday.”
Trade analysts have welcomed the decision. While Amod Mehra appreciated the step, Taran Adarsh said, “It does not matter which day the film hits the theatres. Krrish is a big brand. The Rakesh-Hrithik combination has never failed ( Kaho Na Pyar Hai, Koi Mil Gaya, Krrish).
Some distributors have seen the rough cut of the promos and they are impressed.”
The exhibitors are equally buoyant. Owner of Chandan Cinema (Juhu) said, “Releasing Krrish 3 on Hindu New Year’s Day would be starting the year on a perfect note.”
Head of Operations at Fun Cinemas, Anand Vishal, said, “It is a smart move by the Roshans. The collections on the New Year’s Day are usually double than that on the day of the Laxmi puja.”
