Pakistan Today

Yahoo buys smartphone photo app maker GhostBird

Yahoo on Wednesday announced it has bought a startup that makes picture-taking applications for iPhones to enhance its Flickr photo service. Yahoo did not disclose how much it paid for GhostBird Software, the company behind KitCam and PhotoForge2 apps for Apple’s popular smartphones. “We’ll integrate many of the mobile photography experiences from GhostBird into our Flickr apps,” Yahoo said in a brief email statement. People who have installed KitCam or PhotoForge2 apps on iPhones will still be able to use the mini-programs, but Yahoo yanked them from Apple’s online App Store and planned no updates for the future. “Over the last few years, mobile photography has really taken off,” the GhostBird Team said in a blog post confirming the takeover. “We’re thrilled to be able to bring our technology and passion for beautiful photos to the Flickr team.” Yahoo last month unveiled a dusted-off design of its Flickr photo platform only hours after the company’s dramatic acquisition of blogging site Tumblr. Yahoo chief executive Marissa Mayer, maintaining that her ambition was to make Flickr “awesome again,” said the new site will showcase “bigger images” and create a user experience that is “more immersive, more expressive.” The GhostBird buy extends a Yahoo shopping spree that included acquiring Tumblr for $1.1 billion. California-based Yahoo last month also bought PlayerScale, a startup that powers games played on smartphones, tablets, consoles or personal computers.

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