South Korea: A $2bn market for Pakistani mango

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Pakistan could tap $2 billion dollar market of South Korea with the exports of different variety of mangoes by the next few years as it shipped its consignment of different tastes of juicy and delicious mangoes to South Korea first time in the history.
The country’s got approval of exporting mangoes last year after inspection of quality and standard of flavors of mangoes variant. This year, the country is being allowed to export 500 tons mangoes, however, the first consignment shipped carried mangoes of volume 10 tons. The mangoes exports will not only increase trade ties between the country but it will open a new market corridor for Pakistan’s traders in different sectors to promote country’s branded products, particularly in the fruit and multiple diversified and unique sectors.
Pakistan’s mangoes have potential markets worldwide and South Korea could be one of the countries where the fruit exporters could penetrate with different varieties of mangoes against handsome returns, Abdul Qadir Khan Durrani, a fruit exporter and CEO of Durrani Associate said in an inauguration ceremony held recently.
The introduction of mangoes exports to South Korea is a welcome development for the country, Durrani said who introduced Pakistan’s mangoes in Asian Pacific Region. South Korea is a very rewarding market for Pakistani fruits where importers are inclined towards value addition products.
He hailed the opening of the Korean market as a landmark achievement, and expressed hope in doors opening to other fruits of Pakistan once mango reaches the Korean market.
Babar Khan Durrani, Vice Chairman South Korea Business Council and Director of Durrani Associate said that the Pakistan’s mango is preferred by South Korean than mangoes of different countires due to uniqueness of its taste, flavors and colors. He said the values of Pakistani mangoes are being paid higher than mango of different values which meant the exports will land handsome returns to country.
The price difference of Pakistan’s mangoes is very prominent and it is being demanded at 100 percent higher prices than mangoes of different countries, he said.
On the occasion, Sohail Nisar, Chairman Pak-Korea Business Council of FPCCI said South Korea is a big market of more than 12,000 tons of mangoes, which is currently imported from a few countries. But the delicious, aromatic and different varieties of mangoes grown in Pakistan have no parallel Despite a 30% duty on mango imports, the Pakistani fruit could have a good demand in the Korean market. He, however, called for swift processing of mango at the existing facilities, he said South Korea has a very stringent quality control check policy for mango import.
Chang-Hee Lee, Consul General of South Korea in Pakistan, highlighted the mutual interest of Pakistan and South Korea to boost trade and strategic ties in different grounds. He assured his cooperation to strengthen the bilateral relationship between the countries through cementing ties with businessmen fraternity of the Pakistan.