Mountain Dew & Lays Wavy arranged the premiere show for Iron Man 3 at grand events organized by Verve event management in Lahore and Karachi. The eagerly awaited events saw hordes of people in attendance with the crème de la crème of each city. Walking into the event at Cinestar, Lahore one immediately felt being transported to a futuristic environment created using LED and Neon lights on feature walls. The whole ambience was vibrant and electric. The highlight of the event was undoubtedly a life size model of Iron Man himself which was elevated on a raised round acrylic platform. Speaking on the occasion, event manager Imtisal Zafar of Verve said, “Iron Man 3 being the biggest blockbuster of 2013 so far demanded a grand affair of an event. Thus we thought there is no better way to give the guests a better movie experience than to create a life size Iron Man for them. It took us three weeks to achieve this feat and the result was amazing and I feel that everyone is quite excited to get their pictures taken with it!” And to make things even more exciting a special photo booth was set up for guests to get their pictures taken in front of the Iron Man and have them printed and framed to take home on their way back as a souvenir from the event. Adnan Abbasi, Key Accounts Manager Pepsi Co, speaking to the media commented, “Mountain Dew continues the streak of supporting action packed sensation in Pakistan. This summer’s first blockbuster Iron Man 3 was specially screened in Lahore, Karachi and Islamabad for Mountain Dew’s special customers and friends as a first in a series of other surprises coming up in the summer”
