The Pakistan State Oil (PSO) has launched what it termed as `Fuel Smart Cards’. A pompous ceremony to this effect was organised in Karachi on Saturday evening attended largely by corporate executives and others. It was pointed out on the occasion that the PSO has reached yet another technological milestone by introducing the first of its kind `chip-based smart cards’. These, it was stated, have been introduced with the objective of providing increased convenience for PSO card customers and that the fuel cards incorporate added security features in the form of chip-based encryption technology which secures all customer information residing in the chip from unauthorised access and that the usage of these cards will benefit corporate customers by facilitating administrative supervision, economising fuel expenses and selection of customised cards options. Speaking on the occasion, the Chief Executive Officer and Managing Director of PSO, Naeem Yahya said that through the launch of this Smart Card, the PSO has further underlined its standing as a customer-centric company which is continually introducing new products and services to provide ever greater benefits to the consumers at large. He said that the PSO has embarked on the path of innovation in order to make a rapid headway. “We are on the rise, we are going forward”, he remarked while he stressed the significance of technology and said that the PSO is working in this very area. Naeem Yahya said that in two years’ time the PSO intends to become the number one company in Pakistan and in four years a regional player and later on a global company. PSO’s General Manager Marketing, Arif Nasim, also expressed his views on the occasion.
