The Pakistan Fashion Design Council (PFDC) Sunsilk Fasion Week 2013 Day 3 will commence on Sunday. Day 3 of the four-day event, taking place at the Lahore Expo Centre Johar Town, will showcase the following designers and their works.
RIZWAN BEYG
BRAND PHILOSOPHY:
The Rizwan Beyg philosophy is fundamentally based on wearable practical clothes.The pret line aims at edgy separates in natural fibres like silk adn cotton and creative current trends .
INSPIRATION:
The collection presented is inspired by Pakistans artisans who create truck art and is a homage to their artistry interpreted the Rizwan Beyg way.
TRENDS TO LOOK OUT FOR:
n deconstructed tailoring.
n ragged handkerchief hemlines
n mix n match separates
n vibrant colours.
n short lengths
n digitally printed truck art
n flora n fauna motifs
ZONIA ANWAAR
BRAND PHILOSOPHY:
Practical silhouettes with use of experimental cut lines with right tints and hues of the season. It’s fashion for people who want to be desirable and ask for elegance with a twist.
INSPIRATION:
For this Fashion Week our label is coming with Moscow’s Kremlin inspired colour palette with soft hues for hot summer and some bright accents for spring. This Russian fashion platter will mingle together with the fun-elegance of 70’s
TRENDS TO LOOK OUT FOR;
n Pastel Bliss Colour Palette
n Self Stripes and Laces for texture
n Bold Stripes in Mink and Blues
n Gold Chunks of Non-conventional Embellishment and Ornaments
n Controlled Lengths
n Cowl backs and Different kind of collars!
NIDA AZWER
BRAND PHILOSOPHY:
Classy chic. Great attention to detail, innovative cuts, silhouettes and tailoring
INSPIRATION:
The 1880s. Floral and animal motifs inspired by the works of William Morris and William de Morgan
TRENDS TO LOOK OUT FOR:
n Higher hemlines
n Fresh and flowy
NOKIA PRESENTS MOHSIN ALI
BRAND PHILOSOPHY:
Young Fashion Forward innovative
INSPIRATION:
Nokia Florescent
TRENDS TO LOOK OUT FOR:
n Minimalism
SANA SAFINAZ
BRAND PHILOSOPHY:
Synonymous with graceful, elegant, chic and eye appeasing styles – Sana and Safinaz design for the quintessential Asian woman.
INSPIRATION:
Carrying on from our Spring/Summer Resort Chic collection, we are looking into extending it into Spring/Summer Urban Chic.
TRENDS TO LOOK OUT FOR:
n chunky necklaces
n bold prints
n color blocking
LAYLA CHATOOR
BRAND PHILOSOPHY:
Elegant and modern garments. For dynamic women. Feminine silhouettes, draped and carefully
created, to guarantee a perfect fit.
INSPIRATION:
Vintage 1931 Print Ayesha, from the Victoria & Albert archives, consisting of landscapes of
leaves, entwining blossoms, birds perched on enclosing floral spray and deer.
TRENDS TO LOOK OUT FOR:
n Modern day Grace Kelly.
n Aristocratic galomour
n Elegant individuality.
n Modern
ADNAN PARDESI
BRAND PHILOSOPHY:
Minimalism.
INSPIRATION:
ELLIPSIS: This is Adnan Pardesy couture collection for 2013. Adnan for Ellipsis draws inspiration from the essence of minimalism with a special focus on sequince, created through the intentional omission of the unnecessary only to retain his own personal style through fabric manipulation.
TRENDS TO LOOK OUT FOR:
n Structure
n Long structured jackets
n off-shoulder dresses
n tone on tone embroidery
n Applique
n Voluminous gowns
n skirts.
KARMA
BRAND PHILOSOPHY:
Glamorous, classic, elegant, powerful, feminine & definitive.
INSPIRATION:
The Roaring Twenties, The Great Gatsby, Jazz Age, decadence, sparkling, gold gilded and adulterated glamour.
TRENDS TO LOOK OUT FOR:
n Fringes
n Graphic
n Pearls
n surface beading
n sequins
n flapper silhouette
NIMRA TEXTILES
Brand philosophy:
Nimsay is a fashion brand committed to constant market research, innovation and designs to inspire self-confidence in a woman. We believe fashion is culture, a form of expression and can be used to help women excel in life.
Inspiration for our collection:
n feminine florals
n retro blocking
n abstract art
n Kilims
n ethnic motives.
Trends to look out for:
n statement stripes
n geisha girls
n retro blocking
LAKHANI TEXTILES
BRAND PHILOSOPHY:
Lakhani’s brand philosophy is based on meeting the needs of modern women of diverse cultures locally and internationally. We are not just creating products, but striving to create campaigns, trends and philosophy.
INSPIRATION:
Culture, art and Modernism are the core aspects for our collection.
TRENDS TO LOOK OUT FOR:
n rich culture
n vibrant colors
n trendy
n artsy
n modern
n romantic
SHARIQ TEXTILES
BRAND PHILOSOPHY:
To produce voile for women from every income bracket.
INSPIRATION:
Expression from Farida Khalo’s paintings
TRENDS TO LOOK OUT FOR:
n Fabrications
n sleek long silhouettes
n horizontal stripes.
FIRDOUS TEXTILES
BRAND PHILOSOPHY:
To continue to be the market leaders and trendsetters in the industry.
To constantly evolve to cater to an ever growing clientele.
INSPIRATION:
Fabric that speaks of a luxury and resort lifestyle.
From day to night- you are a star.
TRENDS TO LOOK OUT FOR:
n Vibrant colors
n Varied hemlines
n Luxurious prints
n Intricate embroidery details
