Procter & Gamble (P&G) Pakistan has won the coveted awards in the categories of Cause-Related Marketing and Communicating Sustainability at the 7th National CSR Excellence awards ceremony held at Indus Valley School of Art & Architecture, Karachi. The P&G Thank You Maa / 1 Pack = 1 Contribution Sports Development Campaign and P&G Pakistan communication publications and campaigns were selected from over 100 nominations received this year. The participants of the awards were the leading local and multinational firms of Pakistan who are in the forefront of Corporate Social Responsibility (CSR) efforts in Pakistan. The awards are yet another milestone for P&G in its endeavor to touch and improve lives. National CSR Excellence Awards are hosted by the CSR Association of Pakistan to recognize best practices and excellence in Corporate Social Responsibility in sustainable business. It aims to showcase innovative corporate initiatives which are part of a comprehensive sustainable strategy and address the most pressing environmental and social challenges. The finalists are selected by an independent jury who evaluate the participants on their performance in the past and their ongoing projects in the CSR realm.
