A project geared towards creating awareness about recycling has been launched with a primary target to reach out to some 30,000 students of 100 public and private schools of the city.
WWF is collaborating in “Little Things Renew Nature Campaign” launched by food processing and packaging solutions company, Tetra Pak, which has presence in 170 countries of the world.
WWF Senior Director Dr Ejaz Ahmed, while addressing the launching ceremony, said the organisation had taken up collaboration with companies for water conservation and management to help them reduce their carbon footprint and meet corporate social responsibility.
Highlighting the role of WWF-Pak for environment, he cited projects like eco-intership for students, Green School Programme and efforts to collaborate with government bodies for reclamation of River Ravi water through bio-remediation.
“A concept of ‘Green Office’ has been introduced which is aimed at making the workplaces more environment-friendly,” he said.
“Small intiatives could contribute a lot towards the cause of environment and its sustainable use of resources, he observed.
“Little Things Renew Nature Campaign has been launched as a pilot project to reach out to 30,000 primary school students during a period of one year,” he said.
“A recycling demonstration unit will be taken to each school to show how re-cycled paper can be made from used cartons,” he added.
“We hope students imbibe the concept and adopt the habit of collecting packaging waste separately and thus contribute to the recycling process. It will be their precious contribution towards environment from early ages,” he said.
