Flairs, an up and coming prêt fashion brand, uses themes inspired from Egyptian, Roman, Abstract and Islamic architecture to develop digitally executed intricate prints and designs on luxuriant fabric, creating not just apparel, but an experience.
Flairs started retailing at local multi designer stores in 2009 and has worked with the likes of Manish Malhotra at international forums such as stores in Dubai, Newyork City etc. The brand is currently ready for launch in 3 cities in India in the near future. “Unlike common industry practice, the fabric is not picked off a shelf to consequently decide what kind of a dress could be crafted out of it. Flaires prides itself for designing and creating the fabric itself, so it is unique and gives the wearer the feel of owning an artifact” says Syed Anzer Hussain, Chief Visionary Officer, Flairs.
The edge Flaires offers is not just in terms of the design, but the printing technique which gives the possessor a feel of knowing the secret ingredient to a famed recipe. In a time where life is on the go and individuality is compromised for the sake of conformity, Flairs’ is not off the shelf, but a vision carefully thought out for select taste.
