Sinbad launched its latest family entertainment centre at Dolmen Mall Clifton. The faculty would cater to all age cohorts. The launch was spectacular and was based on “under the sea theme” The latest addition to the Sindbad family boasts the largest soft play and a play area for toddlers in Pakistan. The rides and the games installed are based on the ‘Under the sea theme’. Sindbad’s has also evolved from the traditional coin system to card swipe system to operate rides and video games. The unique system is first of its kind in Karachi. The card system enables kids to amass points every time they buy a and kids can use these points to attain VIP membership over time. The new Sindbad’s also has a ticket eater that is also a first timer in Pakistan. The machine sucks in the tickets that are fed in by the kids and they receive different gifts. Sindbad Head of Marketing Ms.Sidra Nadeem talking to reporters said that “I felt there was a need for a place where kids could enjoy themselves in a clean, secure and climatically controlled environment the idea was to create a place where the entire family would enjoy to the fullest and would want to come back over and over again”.