Aamir tries to oust Akshay

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The makers of Talaash have asked single screen owners to allow an uninterrupted two-week run to their film, which in turn will affect Akshay’s Khiladi 786. The Diwali battle between the makers of Son Of Sardar and Jab Tak Hai Jaan is hardly over, and a new set of filmmakers have already drawn out their swords.TOI has learnt that the producers of Aamir Khan starrer Talaash, Ritesh Sidhwani and Farhan Akhtar have asked single screen exhibitors to allow a two-week run for their venture that releases on November 30. This will affect Akshay Kumar’s Khiladi 786 that hits the theatres a week later. According to a trade source, exhibitors aren’t too pleased with the constant war between filmmakers over screening space. “First YRF asked single screen owners to give their Diwali release starring Shah Rukh Khan as many screens as Salman Khan’s Ek Tha Tiger. This put a lot of pressure on most exhibitors since Ek Tha Tiger was a single big Eid release and on Diwali there were two big films. And now, the makers of Talaash are asking for a continuous two-week run. Ideally, most theatre owners would like to decide on the film’s second week run after assessing the response in the first week,” said the source. When contacted, trade analyst Amod Mehra opined, “YRF started this trend. Hereafter no big film will be assured of a decent release. This sparks off a very unhealthy trend in the industry.” Distributor Ramesh Sippy however, chose to differ.