The MCB Bank would accept donations from its consumers for Pink Ribbon Campaign (PRC), a project of Women Empowerment Group, said the bank in a statement issued Friday. It said these funds would be used by the PRC to cover the cost of creating awareness about the high danger of breast cancer among Pakistani women. The two sides have agreed that the MCB would accept donations for PRC from its customers. To this effect, a Memorandum of Understanding (MoU) was signed by Ali Mubashir Kazmi, Group Head of CBG, MCB Bank and Omer Aftab, CEO, PRC. Under the MoU, the bank would provide a wide range of banking and financial services to its customers, through branch offices as well as through different electronic channels, including ATMs, internet banking, POS, Virtual Banking Channel (MCB Virtual Banking) and Call Centers etc. enabling them to donate for a just cause for women empowerment. The bank would also disseminate information about the PRC to its customers so that they are convinced that their donation is not going waste. The customers willing to make donations to PRC through MCB Alternate Delivery Channels may donate the same by logging on to their respective channels and selecting the Campaign as beneficiary to make donations. Upon making donations by the customers, the MCB shall transfer the entire donations in real time to PRC. The PRC accepts funds through various modes including donations and Zakat. The primary goal of PRC is to serve the community. It is run on the concept of equality and social responsibility, implemented through a cross subsidization model.
