Unilever Pakistan Limited (UPL) has signed a Memorandum of Understanding (MOU) with National Rural Support Programme (NRSP) for providing entrepreneurial support using micro-financing model to under-privileged individuals. The MOU was signed by Ehsan Malik, Chairman and CEO UPL and Dr. Rashid Bajwa, CEO, NRSP. Through this partnership, UPL and NRSP aim to establish a sustainable business model that will utilize mutual expertise to provide economic opportunities through self employment. The scope of the project includes a grant for enterprising but underprivileged individuals identified by NRSP to set up their shops. Working capital required maintaining minimum level of stock at the proposed shops will be through micro finance loans. The selected candidates would also benefit from entrepreneurial training covering fund management, basic sale techniques and record keeping. In the pilot phase, 50 entrepreneurs will benefit from this initiative.
