After the opening of the noodle house first flagship restaurant in Lahore last year, this time Karachiites experienced the tasty tangles on the second outlet launch of the noodle house at PC Karachi on September 28th, 2012. After launching first in 2002, the brand has gone from strength to strength with restaurants in the Dubai, Abu Dhabi, Muscat, Doha, Kuwait, Bahrain, Riyadh and Limassol. Exclusive rights to open nationwide chain of the noodle house in Pakistan are acquired by Zahdan Retail, a company of Zahdan Group (Pvt) Ltd.
Mr. Murtaza Hashwani, CEO of Zahdan Group, said ‘Debut launch of the noodle house in Lahore last year revived the South East Asian Cuisine culture in Pakistan, great response from consumers has elevated our spirits towards a massive expansion plan in all major cities of Pakistan.’
Usman Sakrani, COO Zahdan Retail said: “The secret behind success of South East Asian cuisine is the fact that it combines taste of numerous cultures and flavors from cities such as Hong Kong, Malaysia, Shanghai, Bangkok and Jakarta. Inspiration of the noodle house comes from street stalls of South East Asian countries which sell the most amazing, a romatic selection of food. Healthy, delicious and vibrantly fresh, this is food that is relished by everyone from tourists to business people. It is also precisely the type of food that is served at the noodle house. Diners feel at ease in the cheery, atmospheric buzz which is a combination of fun, casual & fine dining. In keeping with the unpretentious, streetwise ambience, diners simply tick their choices on an order pad, hand it to their servers and are often surprised at how quick the food reaches their tables”
With long lines, dark wood, natural finishes and clean contours, the look of the noodle house is 100% contemporary. But while textural, natural materials like wood and leather abound in the dining area, the kitchen – which is fully open to view. The specialty of the noodle house is while the food is served quickly – indeed, diners are often surprised at just how soon their meal arrives – it is also light years away from the standard concept of ‘fast food’. The surroundings are informal yet extremely stylish. The servers, dressed with understated chic, are remarkably friendly, enthusiastic and knowledgeable about the menu. The venue offers a smiling welcome to one and all, from fashion-conscious singles on a night out to large groups of friends and families enjoying a leisurely get-together.
By weaving together all these elements, the noodle house has neatly – perhaps uniquely – bridged the gap between fine dining and affordable fast food. The New outlet of the Noodle House will open its doors to general public on Monday, October 1st, 2012.
The Launch Event organized by Catwalk Productions was attended by celebrities, designers and a large number of corporate heads like Anushey Ashraf, Humayun Saeed, Maheen Karim, Tapu Javeri, Huma Adnan, Annu Prattipati (US Consulate), Saadia Wahabi, Sabs, Mr. & Mrs. Intesar uddin, Mr. & Mrs. Asif Karim, Mr. Rossalis R Adenan ( The Indonesian Consul General) and many more.
The Noodle House launched
