As Pakistan woke up this morning to take on the first team of the T20 World Cup, Coca-Cola set out to paint the city of Karachi red by hosting a live screening of the match at CBM University. Gathering a crowd of more than 2000 students, the atmosphere was electric and exactly how cricket deserves to be celebrated. The Coke brand accessorized the campus in its brand livery and brought the stadium within their campus space. The entire vibe of the event was heightened by the props that were handed out to the students, comprising of fan wigs, blow horns and Coca-Cola fan jerseys.
