Fox Star Studios is on a roll with five back-to-back successes — Raaz 3, Bol Bachchan, Jannat 2, Titanic 3D & Ice Age 4 — and that too, in a period of five months! Vijay Singh, CEO of Fox Star Studios said, “We are scaling up to eight to nine Bollywood films per year. Our focus is on ‘adding value’ through innovation and marketing, and to differentiate ourselves by leveraging the assets of Fox and Star. The objective is to build relationships in the true spirit of partnership — and, by definition, we will be choosy about whom we work with.” Emraan Hashmi, who has now worked in two films with Fox Star, says, “Fox takes calculated risks… that’s where they put their money. They have always supported high-end concepts.” Internationally too, Fox Star is developing a reputation of delivering some of the biggest hits for Hindi film actors — My Name is Khan for Shah Rukh Khan; Bol Bachchan for Ajay Devgn and Abhishek Bachchan and, recently, Raaz 3 for Emraan.
