Honda Atlas Cars (Pakistan) launched the much anticipated new model of Civic in press conference held in Lahore Tuesday.
Speaking at the occasion, Honda Atlas Cars (Pakistan) Ltd, Chairman, Yusuf H. Shirazi reiterated his confidence in Pakistan and its economic potential. He underlined that at Honda Atlas quality was an attitude aimed at winning customer acceptance, trust and goodwill, gains being a long term objective. A direct contribution of 19 Billion (1.15% of the total tax collection) to government exchequer by the group was mentioned. He drew attention towards the inconsistent government policies, pointing out import of used cars which not only fleeced the customers but also retards industrial development. He said that the import of used cars filled pockets of a few opportunists against the long term investments made by the automobile industry. He emphasized that Honda was all about accepting challenges, but let the challenge be fair, even and contributive in nature.
The Company’s President and CEO Takeharu Aoki gave an overview of Honda and its intention to create a technology that was at the forefront of innovations. He spoke about the milestones attained and hardships faced by Honda Atlas Car. Pride of producing the 200,000th car in July this year, inconsistent government policies and the retarding effect caused by the import of used cars were highlighted.
Earlier the new model Civic was introduced by GM Sales & Marketing Ayaz Hafeez. Enhanced aerodynamics, elegant simplicity of exterior design, and enriched ergonomically design and sophistication of the new interior were explained.
The new civic brought with it an armory of innovative features. Intelligent Multi Information Display (i-MID), Steering wheel with audio and cruise control functions, automatic climate control air conditioning, ECON mode for fuel efficiency, immobilizer with alarm security system and a unique jackknife key with trunk opening function are salient.
Industry leading Euro 4 emission standard on all Honda cars and Dual SRS (air bags) on all Civic models were the hallmark of HONDA.
