A team of professionals and technical experts from Google came to Lahore on September 12 to run a series of sessions for marketers and software developers. The first session focused on how Pakistan can harness Google web and marketing tools and Search, to develop markets and re-energize its economy. The experts from Google discussed in depth, how such strategies had been successful in other emerging markets. The technical sessions began with a welcome address by Amer Sarfaraz, GBG Manager Lahore. Following the introductory address, Aileen Apolo, Head of Outreach, Southeast Asia conducted a session on “G+ for your business”. Aileen develops and implements programs to help the internet eco-system grow, which includes gDays and community development. Niken Sasmaya, Online Partnership Group, Google Southeast Asia spoke on ‘Aligning your AdSense account with your long-term business goals’. Niken works closely with strategic publishers to help them grow their business with Google Publisher Monetization Solution.