If you could rally 50 million of your friends to make the world a happier place, what kind of results do you think you could achieve? Today Coca-Cola announced plans to find out as the 50 millionth Facebook user “Liked” the brand’s page. By harnessing the collective input of its fan base on Facebook, Coca-Cola will be a catalyst in identifying simple ways to make the world a happier place.
“Throughout its history Coca-Cola has always had a role in bringing simple moments of happiness to people around the world every day,” said Joe Tripodi, chief marketing and commercial leadership officer, The Coca-Cola Company. “Today we have an engaged global community more than 50 million strong connected through Facebook.