Trying to compete in the race with already existing search engines, Facebook has unveiled a new feature which delivers ads to users based on their search queries, taking a page from a strategy used effectively by Google and others. “We have launched a feature that surfaces sponsored results along with the organic results when people are looking for things on Facebook,” a Facebook spokeswoman said. “We try to show people apps and pages they’ll be most interested in.” With the launch of Google plus, Facebook is trying to comp up with strategies that will hold it’s image and repute high in the market. The world’s biggest social network gets most of its revenues from ads, but until now has not directly linked those ads to search queries in the manner of the big search engines like Google and Yahoo.
