Apple share of China smartphone mkt almost halved in Q2: IDC

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China, Apple’s second-largest market, is set to overtake the United States as the world’s biggest smartphone market this year, with demand driven by generous handset subsidies offered by the three main carriers, increasingly tech-savvy consumers and more feature-packed and affordable products. For the first time, smartphone shipments in China overtook feature phones in the second quarter, with local brands Lenovo Group Ltd and ZTE Corp pushing Apple to fourth place from second, the IDC data showed.
Total April-June smartphone shipments rose to 44 million, accounting for 51 percent of China’s total mobile shipments of 87 million, IDC said. “There are two things in play,” said IDC analyst TZ Wong, referring to Apple’s drop in ranking and market share. “One is seasonal, people know the new phone is coming. And the second is that the alternatives are becoming much more attractive than a year ago. The iPhone didn’t change much over the year.”
South Korea’s Samsung Electronics Co Ltd retained its lead in the Chinese smartphone market with a share of 19 percent, though this was down from 21 percent in the previous quarter, according to the IDC data. Lenovo, the world’s No.2 vendor of personal computers which makes the LePhone, climbed to second place and increased its China market share to 11 percent from a single-digit percentage in the first quarter when it was ranked 7th, the data showed. Local rival Huawei Technologies Co Ltd ranked fifth. Data from Gartner, another research firm, showed Apple’s market share fell to 12 percent in the second quarter from 17 percent in the previous three months, though it kept its No.2 ranking, according to a report by Nomura Securities.