Rise in gold prices in national and international market has forced the people to buy artificial jewellery even for brides and preference of jewellery-loving women is to buy imitation jewellery.
Women now show much less interest in silver or gold jewellery and rush to buy artificial jewellery. Goldsmiths also admit that new trends in gold prices have changed the whole scenario for people.
The owner of a gold shop at Aabpara Market said, “Artificial jewellery has become more attractive for women, and the unprecedented hike in the prices of gold has declined the customers’ purchasing power and is keeping them at bay”. He said, in the past when price of gold was much low, people bought gold for long-term investment, but now trend is changing. Now preference of the people is to buy imitation jewellery, which is much cheap and designs are also fabulous.
Another goldsmith at Blue Area said, “No doubt, the new trend of use of artificial jewellery is a gift of increasing gold prices, which had badly affected our business”. Price of the yellow metal has soared by Rs.48,621.53 for gold 24k per 10 grams and Rs 56,651.96 for gold 24k per tola. Rahima, a student of architecture at COMSATS, said, “My preference is to buy artificial jewellery, as its designs are marvelous and prices are also much less as compared to gold.”
The imitation jewellery business has now turned into an industry and millions of people are directly or indirectly related to it. With the increasing trend in artificial jewellery, its prices have now increased in the current year as compared to last year. A good quality set of the artificial jewellery which was available at Rs 2,000 to Rs 3,000 six months ago is now available for Rs 5,000 to Rs 6,000. Now the Chinese jewellery has also set a good impression in the local market and women prefer to buy it due to good quality and design as well as less price.
Imitation jewellery trend on the rise
