3D films are overpriced and over-hyped: Mintel


Only a fifth of cinema-goers think that 3D films are worth the inflated ticket prices, according to Mintel, the research company. Films shown in 3D offer viewers deeper, three-dimensional images but tickets can cost up to 40 per cent more than tickets to traditional 2D films. However only three in ten cinema-goers said that 3D films really improve the viewing experience. Meanwhile, three-quarters of people believe that the price of the 3D glasses – which are necessary to view the films and can add an extra £1.50 to the cost of the ticket – should be included in the price.